League of Legends: Wild Rift Battle of Baron
Riot Games

We wanted to do something different for the Wild Rift expansion into Vietnam, Oceania, Taiwan, Europe, Turkey, the Middle East, North Africa, and Russia. We turned YouTube Live into a collaborative multiplayer game experience for fans all over the world. In the course of this, we kinda accidentally broke Youtube Live functionality for all of Vietnam during the stream, but Google wasn’t angry at all, they loved the concept and only wanted to do more.

Anyone, anywhere, could join the biggest Baron battle in history, typing in live chat to take down the beast. We used a combination of text recognition AI patched through a custom-built Unity environment that allowed “players” to do direct damage to Baron or call in support from their favorite champions. The global gaming community worked together to defeat Baron Nashor in a way that’s never been done before.

Working together with BBH Singapore, our team created the whole project, from conception to delivery, in just five weeks. The timing was extremely tight, but this was a true labor of love; as gamers ourselves, it was exciting to work on a project for such a big title.