War Dragons is the first major hit by the core studio within Pocket Gems. It has generated millions of downloads and has created a fiercely loyal and energized base of fans. This is the project that brought me to Pocket Gems and it is easily one of my favorite projects to have worked on. Building a consistent brand message as well as a consistent visual style was our main goal. With this established we were able to build up the lore of the game and focus our ad production on telling the stories. The excellent work following was done by my in house team at Pocket Gems; Johannes Holm (Illustrator) and Jonathan Peñaloza (Principle Graphic Designer), Huan Shen (Video).