Wild Beyond was the first project launch by the new Core Division of Pocket Gems (Strange 7s). Launched in late 2018, the game reached critical success and broke new ground for the company. I lead the effort to launch the game and perfect all of the branding from testing through initial launch. I had the incredible fortune to build my own team from scratch for this project including King Kong Zhang (Illustration), Johannes Holm (Illustration), Randall Montanari (Graphic Design), Huan Shen (Video), and Laura Lopez (Video). The following is a selection of our most successful static ads and videos that ran in Performance, Social, Print, and Video campaigns.